The toolkit is prepared in support of Red Cross Red Crescent Movement staff and volunteers involved in communication and campaigning initiatives related to mental health and psychosocial support (MHPSS). The toolkit includes universal guidance relevant to all communication, as well as aspects more particular to communication on MHPSS.
We have attempted to provide the fullest possible overview of the strategic journey involved, when we as communicators undertake communication or campaigning initiatives – the challenges and considerations from preparing to implementation and evaluation.
This toolkit is not a factsheet. Rather, it is an invitation to structure your strategic thinking and an attempt to pinpoint some of the dilemmas and possibilities we all face as communicators. There may not always be an easy or quick answer to the questions we pose or the challenges we outline. But we think it is important to be conscious of them in order to prepare and mitigate. We hope you feel the same way.
