Today on October 10, World Mental Health Day is marked across the globe under the theme of "Lived Experiences Heard: Real Voices, Real Change". With more than 18 million staff and volunteers under our banner - the majority of whom are part of the communities they serve - the Red Cross Red Crescent Movement is defined by lived experience. For the Movement localisation is not an ambition – it is a reality – it is our organisational DNA and has been in place since our inception in 1863.